Use of the Theory of Planned Behavior for Thesis
The theory of planned behavior (TPB) is a psychological model that describes how individuals form intentions and make decisions to engage in certain behaviors. The theory posits that behavior is determined by three factors: attitudes, subjective norms, and perceived behavioral control. Attitudes refer to an individual's evaluation of a particular behavior. For example, an individual may have a positive attitude towards conserving groundwater because they believe it is important for the environment. Subjective norms refer to an individual's perception of the social pressure to engage in a particular behavior. For example, an individual may feel pressure from their community to conserve groundwater because it is a shared resource. Perceived behavioral control refers to an individual's perception of their ability to engage in a particular behavior. For example, an individual may feel in control of their ability to conserve groundwater by reducing their water usage. In the con